The Bridal Boutique

London was the first of our three boutiques and has been open for over 25 years! In our bridal shop you will find the most beautiful wedding gowns, chosen with London brides in minds. There are many wedding dress shops in London and our friendly staff hope to provide the best experience with their attentive service. We offer a variety of styles and shapes to suit traditional and modern weddings and aim to make your bridal shopping experience memorable.



Wedding Gowns

We stock gowns from luxury bridal designers; La Sposa, Pronovias, Eliza Jane Howell, Atelier Pronovias, Ivory & Co, Rembo Styling, LouLou & Ghost. Our dresses come in a variety of styles and shapes to suit any tastes. An A-line or ball gown dress provides a classic look, while mermaid shapes emphasise the figure for a more modern style. Soft and floaty designs are perfect for a bohemian feel or a destination wedding, while short T-length designs and beaded gowns add a touch of vintage. We provide the finest fabrics, from simple silks and satins, to decorative lace patterns and sparkling beaded embellishments, for a luxurious feel on your wedding day.

The majority of our gowns range from UK size 8-16, however we can order dresses in all sizes and are happy to advise plus size brides. We cater to a range of budgets, with gowns priced between £1000- £4000 and a permanent sale section with dresses from only £600.

If you don't find what you are looking for within our main bridal collections we also offer a made to measure service where you can be involved in the design process from start to finish to create your own couture gown. We are always open to new ideas and love creating dresses that are individual to each bride.

It is always necessary to make an appointment to view and try on wedding gowns.


Bridal Accessories

We have a fantastic range of wedding accessories and aim to provide everything a bride needs to feel fabulous on her wedding day!

Our shoe range contains vintage styles from designer Rachel Simpson, made with buttery soft leather and art deco inspired metallic trims. We also stock a range of headpieces, from princess tiaras and bohemian hair vines, to smaller combs and sidepieces which go great with an elegant up-do.

If you’re looking for some extra sparkle, our collection of jewelry includes necklaces, bracelets and earnings varying from subtle additions to enamoring stand out pieces. Our belts and boleros can transform your look by focusing attention on the waist or by creating a new neckline, allowing you to wear your gown multiple ways.

If you’re planning a traditional wedding, our Cathedral length front drop veils are perfect, while a simple back drop style gives a more contemporary feel. Each of our veils can be further personalised with scalloped lace edgings and satin trims that both frame the face and add detail to the train. Additional embellishments can also be added such as crystals and pearls.

It is always necessary to make an appointment to view and try on accessories.

The Bridal Experience

At your one on one appointment you will be invited to try dresses from the vast selection of gowns our London boutique has to offer. Our friendly bridal assistants will be there to provide help and advise so that you can find exactly what you are looking for to make the big day extra special!

We have years of experience in making and designing wedding dresses, so you can be confident that once you have found your ideal style our talented seamstresses can to fit it to perfection. It’s also possible to adapt the design of a current style to suit your needs. Whether it's adding sleeves, changing the neckline or simply adding a bit of sparkle, we are happy to help.

At Bridal Rogue Gallery we are dedicated the helping you find your perfect dress!


Where To Find Us

Our wedding dress shop in London is located on the iconic red bricked Chiltern Street. This is in the Marylebone area, only a couple of miles North West from the centre of London, in the City of Westminster near Hyde park. The closest station is Baker Street Tube Station which is a few minutes walk away.

Address: 20- 22 Chiltern Street, London, W1U 7QD

Contact: 0207 224 7414 /


Opening Hours- by appointment only

Mondays: 10am-8pm *

Tuesdays: 10am-6pm

Wednesdays: 10am-6pm

Thursdays: 10am-7pm

Fridays: 10am-6pm

Saturdays: 9am-5pm *

Sundays: 11am-5pm - Dress viewings only *

Please note evening, weekend and bank holiday bookings in London carry a non refundable appointment fee (this fee is redeemable on a dress order on the day).

Evening and Saturdays- £25 (60 minutes) Sundays and bank holidays- £30 (75 minutes)